Honu Wealth Management

Helping people make good decisions about their money.

Financial planner in Cupertino, CA (show on map)

Honu Wealth Management is an independent Registered Investment Advisor in Cupertino, CA providing financial planning and investment advisory services for high net worth clients.

Call (650) 917-3400

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About

Honu Wealth Management offers high net worth clients financial planning and investment advisory services for a flat annual fee. Unlike traditional advisors who use AUM (Assets Under Management) or hourly billing, Honu combines services into a single fixed fee.

The firm provides access to low-cost institutional mutual funds from Dimensional Fund Advisers and Vanguard. Their client onboarding process involves 3 meetings over 3 months to develop a Personal Financial Plan.

Flat annual fee structure (no AUM or hourly fees)

Truly independent fiduciary advice

Access to institutional low-cost mutual funds

3 meetings, 3 months onboarding process

No conflicts of interest from AUM fees

Services

Financial Planning

Comprehensive financial planning covering cash flow, net worth, budgeting, investment planning, protection planning, tax planning, retirement planning, and estate planning.

Cash Flow Analysis Investment Planning Tax Planning Retirement Planning Estate Planning

Investment Advisory

Investment advisory services using a goal-based approach to build portfolios designed to meet client objectives with high probability of success.

Goal-Based Investing Asset Allocation Portfolio Monitoring Rebalancing

Wealth Management

Combines financial planning and investment advisory into a single fixed annual fee for high net worth clients.

Fixed Annual Fee Comprehensive Service Ongoing Monitoring

Building a Legacy

Long-term wealth transfer planning including charitable giving, family wealth transfer, and legacy planning using trusts and entities.

Charitable Giving Trust Planning Estate Tax Planning Wealth Transfer

Credentials & Certifications

Registered Investment Advisor

CFP (Certified Financial Planner)

EA (Enrolled Agent)

Frequently Asked Questions

What makes Honu Wealth Management different from other advisors? +

Honu uses a flat annual fee instead of AUM (Assets Under Management) or hourly billing. This removes conflicts of interest and ensures advice is aligned with client best interests.

What is the client onboarding process? +

The onboarding process involves 3 meetings over 3 months: Discovery meeting, Draft Financial Plan meeting, and Action Plan meeting.

What is Honu's target client base? +

Honu serves three types of clients: Wealth Accumulators (high paying professionals), Transitioning to Retirement (within 5 years of retirement), and Building a Legacy (those with more than they need for their lifetime).