Family CFO, Inc. is a fee-only financial planning and investment management firm in Los Altos, CA, providing personalized, confidential financial planning for clients with $2M+ in investable assets.
Family CFO, Inc. is a fee-only financial planning and investment management firm founded by Annamalai Rajendran in 2003. They provide personalized, confidential financial planning and investment management services.
The firm does not sell annuities, insurance, stocks, bonds, mutual funds, limited partnerships, or other commissioned products — no commissions in any form are accepted. They emphasize low cost, tax efficiency, diversification, and long-term investing via index funds.
Fee-only — no commissions accepted
Founded in 2003 — 22+ years of experience
Serves clients with $2M+ in investable assets
Low cost, tax efficient investing via index funds
CFP® credentials
Founder navigated dot-com crash, 2008 crisis, and COVID-19
Services
Wealth Management
Comprehensive financial planning and investment management tailored to individual circumstances, including estate planning coordination.
Investment management emphasizing asset allocation, diversification, and low-cost index funds.
Asset AllocationGlobal DiversificationIndex Fund InvestingTax Loss HarvestingRisk Profile Assessment
Credentials & Certifications
CFP® (Certified Financial Planner)
Since 1993
Frequently Asked Questions
What is Family CFO's minimum client asset requirement? +
Family CFO typically serves clients with investable assets of $2.0 million or more.
What type of advisor is Family CFO? +
Family CFO is a fee-only advisor. They do not sell annuities, insurance, stocks, bonds, mutual funds, limited partnerships, or other commissioned products. No commissions in any form are accepted.
Where is Family CFO located? +
Family CFO is located at 4966 El Camino Real, Suite 227, Los Altos, CA 94022.
When was Family CFO founded? +
Family CFO was founded in 2003 by Raj Rajendran.
What is Family CFO's investment approach? +
Family CFO emphasizes asset allocation and diversification, invests mostly via index funds and low-cost mutual funds, does not recommend market timing, and focuses on low cost, tax efficiency, and staying the course.
